Holy Motors is
an extreme take on how media is produced and consumed. The
movie begins with an unconscious,
unmoving audience sitting in a theater. They are unphased by anything
on the screen or around them. A large guard dog lumbers down the
aisle, keeping watch (not that any try to escape). This scenario
reminds me of Plato's Cave. The people seem trapped trapped in their
seats, unable to move, and only concerned with the shadows on the
screen. The images they see are the only reality they know, a
manufactured reality. Therefore,
all the scenes that follow, all the various rolls that Mr. Oscar
plays, are being created for the audience trapped in the “cave.”
The
world in the film seems to establish two different groups of people:
the content
creators and the audience. It could be assumed that everyone who is
outside the theater is part of the cast or crew of some production.
Oscar mentions that he is nostalgic for the old cameras
that were as big as his head. Now they are so small that they cannot
even be seen, (a commentary on modern surveillance perhaps?) This is
likely the film's explanation of why we never see a production crew
while he is acting out his scenes. He
just seems to flow into each new scene once he leaves his limo. When
the film began it appeared that he was just an eccentric rich man who
enjoyed putting on makeup and acting as various persona, but later it
becomes clear that he is at the mercy of his appointments. After he
is stabbed in the neck but later
he is fine in the limo,
the film reveals that it is not just him acting, it
is everybody.
The
people in the theater can be viewed as the blind consumers
who will buy into any media.
Real movie and TV studios use
focus groups to
test market their content. Great amounts of research is put into find
out what people like so they can produce films that will sell. But
after studios do this for a while, people catch on and claim new
films have gotten “formulaic.” The studios attempt to change up
their formulas just enough to keep their audiences hooked. The Holy
Motors production company has their audiences hooked in another way:
trapped in the theater, unable to look away. Still they attempt to
create watchable content that will keep them staring at the screen,
because, like in Plato, what if one person became aware of their own
existence and broke free to the outside world. Outside the theater
they would learn that the
reality they knew was only fiction. Their entire concept of reality
would come crashing down to reveal the falseness of it all.
Holy Motors
causes us to question the kinds of movies and television that are
created for the mass market and through what processes it came to be.
It pens large production studios as an entity which controls the
general population with their films and raises concern about the
media we choose to view.
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